We have a lot to celebrate this week! It’s our first ever outing at New York’s Design Week (or ICFF in business speak) and we’re making our debut in style; we’re partnering with Tom Dixon to create a physical shopping experience. Yep. Tom Dixon. One of our absolute favorite designers, whose ideas about design democracy and love of craft are so close to our own. And as if that wasn’t humbling enough, consider the fact that he is also collaborating with us on his first online sale. Ever.
A Sodastream soirée at MOST in Milan.
This British iconoclast is known for making innovative furniture, but he also stages outlandish and immersive public retail experiences. This showmanship extends to his democratic concept of design at large. Tom is just fine with selling his wares through normal high-end vendors as he is giving it away to the first taker. Usurping the staid channels of design retail, he has shaken up the market in more ways than one. Just this past April, the designer blazed through Milan’s annual Salone Mobile furniture fair, giving away 400 of his Stamp Lamps at MOST, an offsite capsule fair he hosted. In addition to the Tom Dixon giveaways, this mini fair proved to be a petri dish that mixed other young global design talent and budding technology practices.
Giving away lights at MOST
So, continuing his tradition of convention-breaking furniture fair events, Tom Dixon presents London Underground, a subterranean shopping and exhibition experience. Underneath an old Greenwich Village theater you can go behind the curtain to peek at the instigative designer’s next project. Get buzzed with Stumptown Coffee while you bask in the glow of Tom Dixon’s Lustre Pendants. It’s their debut and you’ll have the chance to see firsthand how the designer has moved into crafting ceramics into dynamically finished geometric forms. Want to make your design friends jealous you saw them first? Share your adventure in the Surface magazine social networking salon.
Installation of the new Fin lights, which will make their U.S. debut at London Underground.
And don’t forget to take some of the underground home with you. Fab has partnered with Tom Dixon to create an on-site shop boasting a curated selection of his seminal pendant, wall, and floor lamps alongside superbly crafted tables and home effects available for purchase on our army of iPads.
45 Bleecker St. (Between Lafayette St. and The Bowery)
17 – 22 May 11am – 6pm (open til 7pm Fri and Sat)