Here at Fab we love color. Strong, happy, polychromatic hues are at the core of our company soul. That’s why it was the obvious theme for our first physical pop-up shop. Yes, that’s right, we will have a brief stint as a brick and mortar. From May 17–22, we invade New York’s SoHo neighborhood with theFab Color shop, where we display a color riot in the form of 150 hand-selected items from our favorite designers. You’ll find candy-tinted treats like a pink 1964 typewriter, a yellow and purple banana skateboard, rainbow-colored knuckledusters and a special red lacquered version of Alvar Aalto’s classic Stool 60.
Why are we doing this? Because it’s NY Design Week! For five, ahem, fab days, the city is abuzz with design presentations, launches and parties, from the official International Contemporary Furniture Fair at the Javits Center to the abundance of independent off-site events all over town. Like ours. Which is not just ours, actually, as we got a little (a lot) of help from our friends.
Innovative modular carpet company FLOR has opened up its SoHo showroom to graciously host our Color Shop, along with a few other vibrant installations. Visionary Belgian design house Quinze & Milan has created an epic sculpture of mountainous proportions made of its iconic Pouf 01 seat. We’ll also display its new Pilot Stool and the popular Jellyfish Chair and Primary Pouf collections. (These products will also be available in an online pop-up shop on Fab.com from May 17-31 at special prices.) But there’s more! Also, as a special treat to our visitors, we teamed up with AREAWARE and Quinze & Milan to introduce Big Red, a giant orange robot sculpture that’s based on award-winning designer David Weeks’ popular wood toy Cubebot. Quinze & Milan has recreated Cubebot in a ginormous version in comfy foam, so visitors can sit on his lap and rest their weary feet. And head. Big Red has really supportive shoulders, too.
But he’s not the only new friend you’ll meet. We decided that we wanted to get out in the real world and get to know our customers, so the Color Shop is staffed with Fab employees from our buying, marketing and supplier relations teams. Come and say hello! If you’re among the first 1000 visitors, we’ll give you a poster that looks like this:
And if you can’t stop by, don’t be sad. Our entire Color Shop will be available at Fab.com from May 17 to June 17.
May 17th-May 22nd
Thurs-Sat 11am-7pm Sun 12-6pm
FLOR, 142 Wooster St
Between Houston and Prince
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