A WNL web designer shows off taxidermy decals for an upcoming Fab sale
Walls Need Love founder Ali Abrahimia grew up in a small town in Arkansas, and started off studying engineering in college until he realized he wasn’t much for physics and his Southern heart pumped to an entrepreneurial beat.
"During summer breaks, I was working at a kiosk in the mall—selling custom car stickers, dealing mostly with teenage boys, " Ali says with a laugh. "And then one day, this little old lady comes up to me and asks: Could I make her one that says ‘Grandchildren welcome, parents make an appointment?’"
He asked her if she meant to put it on her car; she responded that she intended to put it on her wall; and a business was born. Soon enough, Ali began designing wall quotes and simple design packs such as dots and stripes. Using matte finish removable vinyl the wall decals look painted on the wall and remove clean. Though he began selling in a mall, “People just didn’t get it,” he said. “In spite of slow sales, I decided to start my first website and within a few months my online sales were outperforming the mall, so I decided to focus on WNL’s digital scope.”
Chewy, WNL’s security dog, guards a table full of prints
These days, the six-person in-house team does more than just vinyl wall art. From simple wall decals to adhesive taxidermy, removable wallpaper, and custom printed canvases, Walls Need Love helps people create their space with unique, original designs that can be repositioned time and time again. Ali states, “One of the most important things I’ve recently learned is that a group of individuals is much more capable than a single person. I used to hate the long mall hours but now I look forward to every new day with the team.”
Ali is especially interested in encouraging consumers to create their own art. “I think the idea of a user-based social engine where people can upload their own stuff is really interesting,” he says. “I love the idea of putting the design aspect in the people’s hands and then just letting the business be the foundation.”
Always an innovator, Ali isn’t sure what the business will look like in five years, but one thing is certain: “At the end of the day, if I don’t feel like I’m doing something gratifying, I’m bummed out. I’m always waiting for whatever challenge is coming.”