Today we’re partnering with (RED) in a very special pop-up shop. With the help of great brands like Beats by Dre, Bugaboo and FEED, we will donate up to 50% percent of the profits to fight AIDS. We thought you might want to know more about this amazing organization and the difference it makes in the world.
(RED) was founded in 2006 by Bono and Bobby Shriver, who saw that there was a need to get the private sector to contribute to the fight against AIDS. So far, the results have been remarkable; (RED) has contributed close to $210 million to the Global Fund to fight AIDS.
There are a number of organizations that help fight AIDS and extreme poverty. But (RED) is unlike all of them. It’s not a charity that relies on donations from the public, it’s an innovative model that collaborates with some of the world’s most iconic private sector brands to create (RED) products and experiences. So how does that work?
(RED) partners donate up to 50% of the profits from the sale of every (RED) product directly to the Global Fund to fight AIDS. That money is then used to finance Global Fund grants which provide HIV/AIDS programs on the ground in Africa. To date, those programs have impacted the lives of more than 14 million people living with HIV/AIDS in Africa.
To better illustrate what this looks like we’re going to zone in some numbers from one region where (RED) has made a big difference—South Africa.
South Africa’s population is 50.5 million. There are over five million people there who live with HIV and almost two million children who have been orphaned by AIDS. (RED) money supports HIV/AIDS programs in South Africa that have provided support to more than 33,300 families affected by HIV and AIDS, provided more than 35,000 people living with HIV and AIDS with access to community home based care, and tested more than 245,000 people for HIV.
There’s a long way to go before we can eradicate AIDS and HIV, but (RED) has brought that goal a little closer. So, do your part. Choose life. Shop (PRODUCT) RED.