While our headline may be a clever take (thankyouverymuch) on the hit song by the best boy band EVER (sorry, 98 Degrees) this post is actually about another one of our nineties obsessions: Backpacks. Backpacks were huge in the nineties—Jansport, Lisa Frank, Eddie Bauer, those clear ones—but when the decade came to an end, the backpack was pushed away into that deep dark place where other trends—JNCOs, Keroppi mechanical pencils, butterfly clips—go to die. The loss was just as painful as the lashings we endured from those silly slap bracelets of the same decade (so, not that much). No, but for reals, we missed them.
We saw a resurrection of the comfy carryall in the early ought’s, 2004-ish, but this time, they were bigger, and had those pully handle things and wheels. If you’ve ever been on foot behind one of these monstrosities, you probably harbor some measure of hatred for them (full disclosure: we do). Oh, they’re “practical”, you say. Who cares. They’re meant to be used as luggage, en route to the airport, or safely stored in the overhead compartment of an aircraft. They are not meant to carry your extra scarf, Bluetooth headset, and copy of The Time Traveler’s Wife (seriously good read, though) on your daily commute.
It’s August 2013, people, we’re well into a new decade, and guess what? The Backpack—in its traditional form—is back (pun not intended, this time). Thanks to brands like Fjällräven, Baggu, and Herschel Supply Co., the throwback-to-the-schoolyard accessory has found its way back into our lives as adults.
And isn’t it glorious?
There are so many reasons to love backpacks, particularly the ones from Vancouver-based brand Herschel. They’re made with time-tested quality materials like leather, nylon, and coated cotton. Durable, with features aplenty to support an active lifestyle, Hershel’s got rugged rucksacks down pat.
They’re built to last through all of life’s adventures, but they’re also meant to inspire them.
There’s also a ton of ways to style ‘em. Adjust the straps so they’re as long as they can be and wear it low-slung for a chill, laidback look. Or, pull the straps all the way up to look polished and put-together. If you’re too-cool-to-care, tote the bag with one-shoulder strap.
It’s also the perfect accessory for fall, which happens to coincide with the back-to-school season, which—though we haven’t seen a jungle gym in like, a while—we think is coming up. Herschel’s Supply Co.’s also got some styles for the little ones; guaranteed to make your little dude or dudette the coolest kid in class.
While many of Herschel’s designs offer an undeniably youthful look (see above), you can still opt for one of Herschel’s travel totes if you’re a regular 9-to-5er and worried about not being in line with some kind of corporate “dress code” (sucks for you).
They’re grown-up without being buttoned-up, there’s plenty of room for laptops and your important docs, and they offer the same mountain-man style and trusted quality that’s responsible for the Herschel hype.
What are you waiting for? Jump (back) on the backpack bandwagon!