Sweets and the City: A Scientific Analysis of Magnolia Bakery’s Recipe for Success

We’re featuring an event that’s sure to satisfy your sweet tooth: Fab favorite Magnolia Bakery’s world-famous cupcakes, cookies, and brownies. Our copywriter Emily Chang investigates what the hype is all about. 


Abstract: Few institutions attract the cult-like following of Magnolia Bakery. In the name of cupcakes, normally rational human beings do crazy things, like wait in lines that wrap around the block…or travel halfway across the globe. Why? I paid a visit to Magnolia’s charming flagship location in NYC’s West Village to see if I could dissect the secret to Magnolia Bakery’s success.

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