By now, it’s probably apparent that we’re color fanatics (what gave it away—a pop-up shop solely dedicated to the subject? Our chief design officer’s Instagram homage to his blue period?). And if you’ve noticed our obsession with bold, bright hues, you’re probably aware of our penchant for partnering with the best design brands, across the globe, big and small. So, it should come as no surprise that we’ve got another one up our sleeve for September! Drumroll please…
Just in time for back to school—the best time of year for revamping your workplace and buying office supplies as well as a smattering of other awesome organizational tools, many of which, ahem, can be found in our Back to School Pop-Up Shop—Fab is partnering with design darling Blu Dot to present a line of their desks, tables, chairs and lighting in Fab custom colors.
Founded in Minneapolis in 1997 by three college friends who, while furnishing their first apartments, didn’t like the stuff they could afford and couldn’t afford the stuff they liked (sound familiar?), Blu Dot aims to bring good design to as many people as possible. And though the company has paired with colleges and universities to create furniture to match student’s school spirit, this is its first color collaboration with another label.
"Blu Dot has partnered with Herman Miller and Urban Outfitters in the past, and we’re happy to continue their history of collaboration. This collection contains some of our favorite BD pieces covered in a new, Fab-chosen palette," says Bradford Shellhammer, Fab’s resident tastemaker and CDO. And by that, he means we added some of Fab’s trademark vibrancy. Fab is offering Blu Dot design staples in bright orange, black, gray and crisp white—that’s right, ladies and gentlemen: we’re one step closer to ridding the world of boring beiges.
That’s certainly not to say that Blu Dot’s more traditional palette suffers from what we call BBS (Boring Beige Syndrome). Quite the contrary: Though this is the first custom color collaboration of its kind, Fab has long looked to the Minnesota-based brand as a source of inspiration. Bradford was part of the team that launched Blu Dot’s first store in Soho, back in 2008. “Blu Dot, like us,” he says, “love and use color effectively.” The company’s inventive, playful designs are at once super chic and totally livable—the ultimate in everyday design. It’s a match made in heaven.
So. One more time: Fab? Totally fab. Blu Dot? Equally fab. Fab + Blu Dot? Fab on all fronts, and not to be missed!
Look for the Blu Dot + Fab Color Collection on Fab.com!