Tomorrow at 11 AM Fab will launch a sale of the world-famous Magnolia cupcakes. Our copywriter Emily Chang investigated what the hype is all about. 

Abstract: Few institutions attract the cult-like following of Magnolia Bakery. In the name of cupcakes, normally rational human beings do crazy things, like wait in line the day after a major blizzard…or travel halfway across the globe. Why? I paid a visit to Magnolia’s charming flagship location in NYC’s West Village to see if I could dissect the secret to Magnolia Bakery’s success.

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