Fab Holiday Shop Launches Today—It’ll Take More Than Sandy To Slow Us Down

Anyone who has ever worked in retail knows that Christmas in July is no joke. Sure, it’s funny to put up a tree and sing carols in 85 degree heat (or is it? really?), but any commerce company worth its salt has been carefully outlining its plan for cyber Monday since early summer. So while you were cranking the A.C., donning an unattractive sweater, and sipping eggnog, Fab buyers were selecting products for our amazing holiday shop—something for everyone at every price. You’re welcome. We hope your ornament-shapes-only cookie exchange was awesome.

Unfortunately, it’s just not possible to plan for everything. Fab—along with many, many other businesses and hundreds if thousands of people in the North East—is working to right itself after the topsy turvy following Hurricane Sandy. Our West Village offices are without electricity, and we’re working to get our warehouses powered back up. It’s been a tough week.

It’s also been an inspiring week. In the first hours after the storm, Fab team members were back on email, checking on one another, offering up their homes, spare bedrooms—and yes, makeshift kitchen table/office spaces with Internet connections. We’ve been working, remotely but together, all this week to bring you a beautiful holiday launch this morning. We’re committed to making your gifting experience the best it can be. Because we’re Fab. It’ll take much, much more than a hurricane to keep us from trying to make you smile.

Beyond the gorgeous gift offerings, we’ve also made some changes to our site to make finding those perfect presents easier than ever. Take a look at the updates on Fab, or learn more about them on BetaShop, our CEO’S blog, right now. Oh, and did we mention—Fab holiday picks ship to you in one to five days? So last minute gifters, don’t worry. We’ve got you.

Everyone who is going through the aftermath of this disaster with us: You’re in our hearts. No one can say it better than our CEO, Jason Goldberg: 

"From our Fab family to you and yours: Happy Holidays. It has been a privilege and a pleasure to be there for you this year. Thus far in 2012 Fab has grown from 1.5 million customers to 9 million, serving design lovers in 26 countries, and selling 4 products per minute. We’re hopeful that we’ve been able to brighten your lives and make you smile. This has been a tough week for us here at Fab in NYC, but we’re still smiling. Big time."

Don’t miss the Fab Holiday Shop, where you can truly find something for everyone this year, from mom and dad to your boss and best friend. Live now on Fab.com at fab.com/holiday-gifts.