Meet Ashley Rodgers, designer and owner of CULT Paper’s inimitable line of typographic art. Inspired by Scandinavian minimalism, her work combines pop culture and humor, using clean, simple aesthetics. CULT Paper began in the living room of Rodgers’ tiny, one-bedroom apartment in southern New Mexico. Her studio, which looks out on the beautiful mountains and sunsets of the American Southwest, is her sacred haven. You can find her designing and printing in-house, with her two kiddos and one mean, old terrier (who she swears is half coyote) named Zeke. Welcome to the bold, black + white world of CULT Paper.
Why the name CULT paper?
I wanted something with an underground feel, like cult classic. I envisioned my stationery line being hip but under the radar – it’s definitely not for everyone, but that’s okay.
Where are you located?
Las Cruces, New Mexico. We’re in the desert. We’ve got the most gorgeous sunsets and wildflowers, the sounds of coyotes and lightning storms at night, and the occasional rattlesnake in our yard. It’s super romantic.
What three things would you grab from your studio in a fire?
My laptop, my son’s drawings and my Polaroids of family and friends.
Which famous figure, living or dead, would you most love to find out is a fan?
Massimo Vignelli. He’s the reason I’ve never bothered to design a Cult Paper calendar – the Stendig already exists.
What inspires your artwork?
Pop culture, big blocky typography, Japanese and Scandinavian minimalism, the perfect turn of phrase.
What would be your tagline, in one sentence?
“Where the cool kids get stationery.” OR “For people who love color – as long as it’s black.” OR “For minimalists who haven’t purged their sense of humor.”
If you weren’t an artist, what would you be doing?
Digging up dinosaurs and mummies.
What’s one of your guilty pleasures?
Photo editing apps on my iPhone. I can spend a ridiculous amount of time playing with photographs. Or Twitter. I read a lot and hardly ever post anything.
What was your dream job as a kid?
Exactly what I’m doing now. Living the dream.
What’s your (legal) vice of choice?
Mexican food and a Supernatural binge.
What’s your favorite place you’ve ever traveled to?
Spain. Or Six Flags with a Flash Pass.
If you could have any superpower, what would it be?
To freeze time! There’s never enough!