We're Up ForA Webby!

Help us win the Oscars of the internet

You may have noticed, but just in case you haven’t, we’re thrilled to announce that Fab has been nominated for a Webby in the Best Fashion & Beauty App category. Now in their 21st year, the Webby’s serve as the people’s voice of the internet, allowing you to honor who you feel has been doing the best, most innovative work on the world wide web in the past year.

We’ve always been a design-forward company dedicated to helping our customers discover products that add a splash of unique energy to their lives. How you find those products is always on our mind, and we constantly strive to innovate and make shopping feel like discovery. This year alone, we’ve launched two immersive 360° virtual shopping environments, a shop by emoji feature, a rewards program, and more.

Now we’ve reached the point where we ask you for a favor; if you’ve been enjoying the work we’ve been putting in to Fab, we kindly ask you spend a moment of your time to vote for Fab. We’re forever grateful for the time you already give us, and a vote for Fab would really warm our hearts.

You can vote here, and can catch up on some of our app’s new features below. Cheers!

360° of Fab

360° of Fab is an immersive experience which we hope gives you a better idea of how different items available on Fab come together to represent a unique style. Explore the rooms we’ve put together (with the help of our Fab friend James Orlando) here and here.

Shop by Emoji

When words escape you, but emojis don’t, you can always search by your favorite character to find something that inspires you.

Fab Insider

Our new rewards program, Fab Insider, allows you to rack up points on purchases, which can be redeemed for discounts on future orders. You can also earn badges, which unlock new Insider tiers and more rewards. Find out what it’s all about here.

Apple Pay Integration

If you’re using Safari on your computer to browse Fab, we’ve added a new payment option to make your life a little easier. If you have Apple Pay set up, you can select it as your payment method while checking out on your desktop computer.


We’ll send a notification to your phone, where you’ll be able to review and submit your order.

Augmented Reality

Want to take those walls from drab to Fab (too easy!), but you’re not sure if a piece of art will look good in your home? With augmented reality in the Fab app, you can see what any piece looks like hung in your home, in real time, right on your phone’s screen.

We have many more exciting ideas we hope to be able to share with you very soon. While you wait, get on out and vote. If you have the urge to share that voting link with your friends and family don’t fight the feeling!

Shop Pop Kween

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